If you haven’t heard of Periscope or Meerkat, then you may think that we’ve gone slightly mad. Periscope, Meerkat? What on earth are we talking about?
Periscope and Meerkat are the newest live-streaming video apps on the market, allowing you to watch an event exactly as it happens and interact with other people also watching it by commenting on the video. The apps were designed to replicate the experience of seeing the world through someone else’s eyes and capture moments instantaneously. At first glance both apps appear to have the same functionality, but there is one key difference, Periscope saves the video streams once you are finished so that anyone can view them for up to 24 hours, whereas Meerkat’s live video disappears once you choose to end the broadcast.
Both apps were launched in the past couple of months, Meerkat was first to market and launched in February, followed by Periscope, which we should add is owned by Twitter. Not surprisingly there has been some spats between the two, starting with Twitter controversially blocking Meerkat from accessing its social graphs, which enables the app to help people find others to watch, based on who they were following on Twitter. Somehow we don’t think either party is going down without a (dirty) fight.
A live-streaming app could very well be a useful tool for the B2B market to showcase product demonstrations, conferences and events, corporate interviews and more. However tread with caution, live-streaming isn’t without its risks.
We’ve all heard a story (or two) about a company that posted a controversial tweet, only for it to be removed within minutes, but by then the damage had been done, the tweet was in the public domain and had been read by the captive audience and shared. The very same could happen with a live-stream, without correct management a live-stream video in the public domain could damage your brand, irreversibly so.
Whilst we do not want to discourage you from using Periscope or Meerkat, we would advise you to use them carefully and wisely. What does the future holds for live-streaming? We’ll watch and see.