There is no better way to improve your PR pictures than learn from an expert with experience. The Secrets of Better Editorial and PR Photography is that rare resource – it is short, to the point and every page packs useful information – not theory! This is because the author Steve Nichols is a PR man at heart – he has had to practice what he preaches.
Steve runs InfoTech Communications, which produces magazines, newsletters and electronic communications. He also acts as a freelance photographer and runs in-house digital photography courses for companies in the UK.
Available from www.infotechcomms.co.uk/coursesphotography.htm, The Secrets of Better Editorial and PR Photography gives you the heads up on how to prepare to take good pictures by understanding how you intend to use the images. There is brief coverage of setting up your camera and understanding digital files. Where the publication really scores is showing how to organise and work with people to get that important PR shot that supports your story and that will impress picture editors and publishers.
The rapid and constant need for web content creation and the ease of access to digital photography means more clients than ever are taking their own pictures. Purchasing a good camera is even more cost effective with some investment in learning to use it. However, do bear in mind investing in professional photography is absolutely essential on occasions where you need to be sure of the final picture.
Professionals are likely to have access to a range of equipment, lens, lighting, props and creative ideas that come with experience.
You might like to check out our Free PR Advice pages on photography too: http://www.free-pr-advice.co.uk/digitalphotography.htm