If economic history teaches anything it is this: there are ups and downs, there are cycles and there is boom and bust. Throughout all of these stages, most of us just get on with – well – stuff – for want of a better word.
Politicians of every flavour, economists of every persuasion and news outlets all seem to thrive on the bad – vamping it up to bring out the smallest elements of drama and maximum entertainment. I don’t want to play down the seriousness of any situation – but stop talking as if the world is going to end.
It seems that as the media has mushroomed like a nuclear cloud, the desire to feed the insatiable 24/7 global print, web and broadcast news media means audiences are subjected to a constant and repetitive stream of gloom and doom. More and more, via smaller and portable devices, we connect ourselves to this output of misery like an intravenous drip. Why do we do this?
In our role as a public relations company we see a counterbalancing view. We are fortunate to work for some inspiring companies who are developing new products and services that make a difference, create jobs and create wealth. A picture repeated around the country, but that is rarely championed by the media.
Even the myriad of comedy quizzes on TV wallow in the same bad news, using it as prompts for the panel guests to cue up another one liner. You can’t even escape it in ‘down time’!
Confidence is important. While not underestimating the tangible economic and social problems most societies in the world face, the continual chipping away of confidence is becoming a yoke too far!