Google Search – Is it Time to DuckDuckGo ?

There is no doubt Google has been the main innovator in online search over the past decade.  Quick, easy to use and above all delivering good search results – or it used to!  Unfortunately, in their desire to protect revenue, Google wants to compete with Facebook and deliver search results more geared to my locality or what I may have searched for in the past, they may even assume I have the same interests as my friends.  All these search assumptions are wrong – totally wrong.

In my everyday public relations role I work for a diverse range of clients.  When planning PR campaigns, researching media, contacting editors, writing press releases and feature articles, online search has become a vital tool for background research.  The online searches I make are as varied as my client’s and their customer’s activities.  The web sites I searched for yesterday will not be the same as the ones I visit today or the day after.  What I want from a search query are results that are not prequalified according to my past searches, shown in order of plus-one’s or surrounded by keyword-bid advertisements.

DuckDuckGo logo

DuckDuckGo is a search engine that protects privacy and has lots of features.

Fortunately, as Google seems intent on abandoning its key search role, a relatively new web site, focused on search, is here.  Take a look at  I have been testing DuckDuckGo for the last few weeks now and have not missed Google search at all.  Can DuckDuck take over Google’s search crown?  I don’t know, but it has broken my Google addiction and might yours too, especially if you want pure search results.

Adrian Maguire, Partner, Ainsworth Maguire Public Relations

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