There is no doubt Google has been the main innovator in online search over the past decade. Quick, easy to use and above all delivering good search results – or it used to! Unfortunately, in their desire to protect revenue, Google wants to compete with Facebook and deliver search results more geared to my locality or what I may have searched for in the past, they may even assume I have the same interests as my friends. All these search assumptions are wrong – totally wrong.
In my everyday public relations role I work for a diverse range of clients. When planning PR campaigns, researching media, contacting editors, writing press releases and feature articles, online search has become a vital tool for background research. The online searches I make are as varied as my client’s and their customer’s activities. The web sites I searched for yesterday will not be the same as the ones I visit today or the day after. What I want from a search query are results that are not prequalified according to my past searches, shown in order of plus-one’s or surrounded by keyword-bid advertisements.
Fortunately, as Google seems intent on abandoning its key search role, a relatively new web site, focused on search, is here. Take a look at http://duckduckgo.com. I have been testing DuckDuckGo for the last few weeks now and have not missed Google search at all. Can DuckDuck take over Google’s search crown? I don’t know, but it has broken my Google addiction and might yours too, especially if you want pure search results.