For my sins I go to a lot of seminars and workshops where people tell you stuff. It’s a great way of keeping track of developments and learning new techniques. Search engine optimisation (SEO), pay-per-click (PPC) and link building seem to be hot topics at the moment – the seminar room was full.
One test I apply to assess the worth of these talks is just how much I remember the day after. Sadly this is often little and I don’t think that this is all a reflection on my memory.
Last week I attended a meeting at the Lancashire Digital Development Unit in Burnley run by Pennine Lancashire Business Net (www.penninelancashirebusiness.net). The presentation was led by web guru Jan Klin and I took away three pages of densely packed notes. Over a week later I am still thinking about some of the things he said, planning to extend my knowledge and have even used some of his ideas in a presentation to a client in the last few days. Thanks Jan, I am happy to repay the favour by recommending to one and all that you suss this guy out. (www.janklin.com).
In public relations, the web is now a huge element in the service we provide for clients. In this respect, I think we manage to punch way above our weight in natural SEO. Just put “PR advice” into Google if you want to see what I mean. If you still find the web thing a bit strange, then you may find the following checklist a useful thought starter www.free-pr-advice.co.uk/websiteswork.htm.