The Rise and Rise of the Web-Wise

For my sins I go to a lot of seminars and workshops where people tell you stuff.  It’s a great way of keeping track of developments and learning new techniques.  Search engine optimisation (SEO), pay-per-click (PPC) and link building seem to be hot topics at the moment – the seminar room was full.

One test I apply to assess the worth of these talks is just how much I remember the day after.  Sadly this is often little and I don’t think that this is all a reflection on my memory.

Last week I attended a meeting at the Lancashire Digital Development Unit in Burnley run by Pennine Lancashire Business Net (www.penninelancashirebusiness.net).  The presentation was led by web guru Jan Klin and I took away three pages of densely packed notes.  Over a week later I am still thinking about some of the things he said, planning to extend my knowledge and have even used some of his ideas in a presentation to a client in the last few days.  Thanks Jan, I am happy to repay the favour by recommending to one and all that you suss this guy out. (www.janklin.com).

In public relations, the web is now a huge element in the service we provide for clients.  In this respect, I think we manage to punch way above our weight in natural SEO.  Just put “PR advice” into Google if you want to see what I mean.  If you still find the web thing a bit strange, then you may find the following checklist a useful thought starter www.free-pr-advice.co.uk/websiteswork.htm.

Kevin Ainsworth, Partner, Ainsworth Maguire Public Relations

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