Farnborough International Airshow: Download Your Free Maximising Publicity Checklist


Free Publicity Planning Checklist for FIA2016 – click image above to go to download page.

Following on from a record US $204bn of orders and commitments made at the Farnborough International Airshow 2014, Farnborough 2016 is set to be even bigger. There is little more than three months remaining until the show. Whether you booked your exhibition stand well in advance or with just a few months to spare, there is no time like the present to action your marketing plans.

Professional marketer or not, exhibiting at such a high-profile event involves a great deal of planning, time and financial investment, which is why we have compiled an easy to follow check list for you to ensure you are making the most of this marketing opportunity and maximising the return on your investment.

Ainsworth Maguire specialise in technical PR, with over 30 years’ experience we can provide expert advice, and support you with a highly effective PR programme for the Farnborough International Air Show 2016. The sky is the limit!

Click here to go to the Farnborough International Airshow Checklist

Adrian Maguire, Partner, Ainsworth Maguire Public Relations

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PR in Manufacturing and Construction Year Celebration and 2016 Signpost

As we fast approach the end of 2015 we all wonder ‘where has this year gone?’ It has been a busy year at Ainsworth Maguire PR.

Some Highlights for Us

Earlier this year we expanded the team, welcoming Amy McCandlish as the new Account Manager, to work with existing and potential clients to help them access our range of services. One of Amy’s newest clients is Darwen Terracotta Ltd, a new business based in Blackburn which specialise in traditional terracotta and glazed faience for restoration and new build projects worldwide.

More recently we launched our new PR show reel video to showcase our extensive and specialist B2B PR experience for engineering, construction and manufacturing businesses. The show reel was filmed and edited by Gaby at Elite Film and Media. We’ve known Gaby for many years and have worked together on a number of projects. View our corporate video and find out more about Ainsworth Maguire PR.

Back in November Kevin and Adrian visited Advanced Engineering at the NEC in Birmingham to support clients Forcam UK, Finishing Techniques and Wallwork Group. During the event Andrew Steele, UK MD of Forcam did a presentation on the latest advances in shop floor management software.

What’s to come in 2016?

Over the past few months we’ve been working closely with our web partners RedChilli Design in Bolton to create a new responsive website. We are just adding the finishing touches and hope to launch our new website in January/February.

We’ve already started thinking about the biggest airshow trade exhibition of 2016 (11–17 July) the Farnborough International Airshow and are urging existing and prospective clients to put it on their agenda for January to ensure that they fully take advantage of the PR and marketing opportunities as they arise leading up to the event. On a smaller scale but just as important to the FIA there is Mach in April – again making preparations in January will be key.

In Need of PR for 2016 – We are here to Help

At Ainsworth Maguire we offer a full range of B2B content services including video so please get in touch to find out how we can help you maximise your PR in 2016.


Finally, we would like to thank you all for your support in 2015 and to wish you a very Merry Christmas and a prosperous and successful New Year. See our 2015 card here.

Amy McCandlish, Associate, Ainsworth Maguire Public Relations

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Do you know how to go about Vlogging?

If not don’t worry, we’ll explain exactly what vlogging is. Vlogging, or ‘video blogging’, is an increasingly popular way for relevant employees in businesses to create short videos about their industry, interests, opinions, day to day life in the office or on the shop floor, which are then shared online through company social media accounts, web sites, blogs and E-newsletters.

Vlogging at Ainsworth Maguire PR

Video blogging gets your message across.

As with all online marketing activity, the company should have an internet/online/social media policy that is shared with employees to guide them on what is and what is not acceptable.

Fancy testing out your vlogging skills? Here are a few hints on how to get started:

  • Topic – The topic should be something you are knowledgeable or passionate about, and should be relatively unique to help set you apart from other vloggers in your industry.
  • YouTube – if your company does not have one already, set up a YouTube account. The name should ideally be something that is short and simple but reflects your vlog subject and company. There are other platforms besides YouTube, but as this one is owned by Google it does contribute to your company’s search engine marketing.
  • Equipment – we are not aiming for cinematic production here. At the bottom end it is possible to get away with today’s top end smart phones. However, a small investment in a DSLR with video capabilities, a tripod and a decent microphone will make a great deal of difference. Again – some lighting will also help make a much more professional looking vlog. Don’t rule out second hand – it is surprising what you can find; last week’s top end camera is often today’s second hand bargain thanks to the insatiable appetite some people have to upgrade as soon as the newest model is on the market.
  • Get posting – it is recommended that you create a series of good quality videos, then post frequently for the first month or so, then reduce the number to a level you can easily manage. Decide how often you want to post videos and stick to it as viewers will expect you to be consistent with your posts. Remember, a big topic can be broken down into smaller sections – two minutes should be your target.
  • Keep going – it’s important that you continue to have a presence and engage with your viewers otherwise they will lose interest, then when you do post a video the response will be disappointing. Even if you post just once a week, make sure that you continue to post on the same day each week. Viewers will come to know which day you post your videos and will be anticipating the next vlog.
  • Edit – to make your video’s look more professional it’s important to use editing software such as Windows Movie Maker, Apple iMovie or Android Movie Maker. To take your videos to higher level consider more pro-amateur software like Adobe Premier Elements.
  • Comments – ensure you monitor comments and respond accordingly, particularly if the comments are negative or spam. Take the opportunity to build a rapport with viewers as you never know they may just share your video or recommend your vlog to others.

For more information about how we can help support your visual media contact us today on 01706 221279 or mail amy@ainsmag.co.uk

Amy McCandlish, Associate, Ainsworth Maguire Public Relations

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The Future Direction of Aerospace in the UK

As advocates for manufacturing we like to share useful insights whenever we can. One such is a joint IMechE and BDO report on the UK aerospace sector. You can go directly to it here: http://www.imeche.org/knowledge/policy/reports/the-aerospace-report

Rolls Royce aero engine

In the preamble Tom Lawton head of BDO Manufacturing noted:

“It is encouraging to see the survey revealing strong positive sentiment in the aerospace sector, but the bald numbers belie some serious concerns about the UK’s continuing position as the world’s second biggest source of aerospace equipment after the US. Issues with long term agreements, productivity levels, availability of correctly skilled people and the rise of Asia as an aerospace powerhouse, conspire to negate any complacency.”

Aerospace is one of the major drivers in the UK the manufacturing economy (others being motor vehicles, rail and construction). The report highlights many issues and concerns among which:

  • 62% of aerospace manufacturers think that productivity is an issue.
  • 62 % are thinking of setting up overseas subsidiaries – with China and India the prime locations.
  • 63% believe that the UK needs more home grown mid-size companies to strengthen the aerospace sector.

Leading industrialists in other key sectors will probably have a similar views. Let’s hope that someone in Government is listening, that the industry can work together to exert pressure and influence. Globalisation is inevitable, but this does not mean that we should lose our edge in this important industry.

As Tom went on to add:

“The UK does have the right tools to remain an aerospace superpower – flexible labour market, strong skills base, a willingness to seek and invest in new technologies and a supportive Government. It is how it applies these skills to the rapidly changing world market that will dictate its success.”

If you are in the aerospace supply chain, and need marketing support from a company that understands your industry, your business and the big issues that affect your market then please get in touch today and let Ainsworth Maguire help you to maximise your PR. Call 01706 221279 or email kevina@ainsmag.co.uk.

Kevin Ainsworth, Partner, Ainsworth Maguire Public Relations

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The Importance of Using Visual Media to Market Your Business

The popularity of visual media continues grow at a rapid pace. Smart phone and tablets maybe a key driver, but SmartTVs, screens in cars and soon to be ‘wearables’ mean demand is insatiable for visual content. While the business to consumer market pioneer new techniques and devices, this is also a fantastic opportunity for companies in business to business – commercial, manufacturing, distribution – to get in on the act. Video graphicAs a marketing tool, the hardware and software required to make great visuals such as video has never been cheaper, more sophisticated and easier to use. This is complemented by plethora of distribution channels that are easy to access thanks to the internet and social media. Understandably, more and more companies are choosing to use videos to reach customers and showcase their business credentials far and wide, not just nationally but on a global scale. According to YouTube’s official blog, there are four billion videos viewed each day on their service alone.

Visual media can be used to sell, inform, persuade, or even change people’s perceptions. It can capture people’s imaginations, inspire loyalty and evoke action. Unlike traditional forms of advertising, visual media isn’t limited by word constraints, or time. Videos can be viewed online 24/7 and shared amongst contacts, achieving a much wider reach and engaging with new consumers.

There are many unrivalled benefits to using visual media, and many reasons why it should be part of your PR toolkit. Here is just a few examples:

Have fun and stand out from the crowd!
One of the biggest advantages of visual media is that it allows you to showcase your achievements, and sell your products and services, while capturing the essence of the business, such as the culture and corporate values and beliefs. Visual media can differentiate your business from that of your competitors, an important attribute in the decision making process.

It’s all about you!
Visual media is a great way to tell your story, whether it be the history of the company or the range of products or services on offer. There are no restrictions on the length of the video, giving you time to communicate your messages effectively.

WebSearch engines love videos
To ensure your video ranks highly amongst search engines, it must be supported by a title, description and tags, while meeting the needs of people searching the internet. You can also help boost search engine rankings by using transcripts.

Raise your brand profile
Visual media can heighten a consumer’s experience of a brand or product, and can also help reinforce purchases, particularly ones that may be costly and require a degree of research as part of the decision making process.

Often videos can be memorable and evoke emotions, good or bad, making them a very powerful sales tool. Over the past few years, department store John Lewis have received extensive media coverage and awards for their Christmas adverts on TV and online. The adverts are so well executed that John Lewis have reported a significant increase in sales over the Christmas period. The Christmas 2014 advert was viewed 16 million times on social media within a week of the advert being launched, and had seven million views alone in one 24 hour period.

Social meidaWiden your reach with social media
Another big advantage of visual media is that it can be shared with your contacts on social media. This can initiate a discussion around your business or products and may result in your contacts sharing your video with their contacts and so on and so on, which means free advertising for you.

Add credibility with customer testimonials
Customer testimonials can be very powerful and credible when used in visual media. The testimonials need to be believable, not scripted, and should give a true account of the customer’s experience.

Use visual media to educate
Visual media can be used not only to inform, but also educate your audience. Many businesses use video to train employees as it can be far more interesting than reading a wordy, and often quite dull, training document. Employees can watch the video at their own pace, time and time again if need be.

Public relationsA cost effective PR tool
Visual media can be a very cost effective, often the only cost is the production of the video which is can be cheaper than many other forms of marketing. Once the video is completed it can then be promoted through normal news releases, posted on social media sites, sent to clients via e-newsletters, used at exhibitions and events, and event included in full broadcast programmes on TV if initial production values and newsworthiness grab the broadcasters’ attention.

Ainsworth Maguire have created visual media for many of our market leading clients. For more information about how we can help support your visual media contact us today on 01706 221279 or mail amy@ainsmag.co.uk

Amy McCandlish, Associate, Ainsworth Maguire Public Relations

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Manufacturing is Cool – Just Like Star Wars

My thanks for the headline to Dan Aldridge, CEO of Performa Apps, SAP evangelist and advocate of Forcam Force.

He has written, with a combination of humour and expertise, a colourful article outlining the evolution of Forcam’s management execution system (MES) and how this can transform manufacturing to deliver better overall equipment effectiveness (OEE), and higher productivity and significantly improve return on investment. The latest iteration of this shop floor management  software is Forcam Force.

If you happen to be a user of SAP or other major ERP system, then this has the potential to not just enhance shop floor performance, but turbocharge your ERP system – stellar!

Don’t just take my word for it, here is Dan’s full article on LinkedIn Pulse: https://www.linkedin.com/pulse/sap-erp-customers-may-force-you-aldridge-twitter-danaldridge1-

Thanks Dan – great article. Now where is my lightsaber?

For more from the ‘young Jedi named Franz Gruber’ mentioned in Dan’s piece take a look at this excellant article in CIOReview.

Looking for PR support from an experienced technical company? Get in touch today and let Ainsworth Maguire help you to maximise your PR. Call 01706 221279 or email amy@ainsmag.co.uk.

Kevin Ainsworth, Partner, Ainsworth Maguire Public Relations

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Ainsworth Maguire PR at Innovation 2015 – Bolton

Ainsworth Maguire at Innovate 2015Last week Kevin and I attended Innovate 2015 at the University of Bolton. The event was organised by the Bolton Manufacturers Group, the University of Bolton, Bolton Council and the Business Growth Hub to help support local manufacturers in their efforts to becoming more innovative. There were a number of exhibitors at the event, and key speakers, who spoke about how innovation had affected their business or sector. Some of the stands we visited were:

Forcam – one of our clients which we wanted to support at the event. Forcam is a global technology partner for the application of Manufacturing Execution Systems (MES), providing rapid and actionable results for its customers on industrial shop floors: http://www.forcam.co.uk.

Forcam at Innovate 2015

James Robertshaw Blinds – design, supply and install the most advanced blinds and awnings in the UK, across a range of market sectors: http://www.jamesrobertshaw.co.uk/

HK3D – in partnership with 3D Systems, HK3D Solutions bring the most advanced and comprehensive 3D digital design and fabrication solutions to the UK: http://www.hkh3d.com/

Heatrod Elements – the UK’s leading manufacturer of heating elements and associated equipment for domestic and industrial heating applications: http://www.heatrod.com/

Up and Coming Events

Looking for PR support from an experienced technical company? Get in touch today and let Ainsworth Maguire help you to maximise your PR. Call 01706 221279 or email amy@ainsmag.co.uk.

Amy McCandlish, Associate, Ainsworth Maguire Public Relations

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